Your logo identifies your business or product in its simplest form. It does this via the use of a mark, symbol or signature. What a logo means is so much more important than what it actually looks like.
Your logo is only the first step in creating your company’s identity. In most cases, identity design is based around the visual devices used within a company and assembled within a set of guidelines. The guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognizable.
A-Mac Design’s visual identity package includes a complete set of tools to launch and solidify your company’s complete branding.