Alex Macondray
707.293.3123
amacon@mac.com


AT A GLANCE

  • Eight years proven experience in art direction, graphic design, web design, flash animation, digital prepress, and illustration.
  • Quick learner, able to adapt to changing environments while utilizing the latest design trends and technology.
  • Strong ability to collaborate with clients, staff, and freelance talent, creating quality products on time and within budget.
  • Proficient in Dreamweaver, Flash, Photoshop, Illustrator, CSS, Acrobat, QuarkXPress, InDesign, OSX and MS Office.


PROFESSIONAL WORK EXPERIENCE
Graphic Designer
Traditional Medicinals, December 2005 – present

  • Responsible for direction of all design-related visual communication, including packaging, print ads, sell sheets, trade-show visuals, promotional items, product inserts, and company website.
  • Refine and maintain a consistent brand identity, working closely with marketing department and freelancers.
  • Designed packaging and sales material for new Smooth Move® product line, expanding this product leader's reach into a new category of natural-health products.

Graphic Designer
PNI Corporation, November 2004 - December 2005

  • Responsible for all graphic design-related material, including packaging, product logo design, sales sheets, marketing materials, product photography, and product interface artwork, web graphics and user interface improvements.
  • Played a key role in the branding and packaging design for PNI's retail digital compass and radar-detector product lines.
  • Organized all existing files into a comprehensive, searchable archive.

Graphic Designer/Prepress Operator/Webmaster
Grafix, June 2001 - October 2004

  • Responsible for all graphics production and film preparation for this industrial screen printer.
  • Designed products for major auto dealerships as well as technical layouts for leading technology companies.
  • Designed company's website incorporating Flash animation, and Java script window controls.

Prepress Operator
ChromaGraphics, January 2000 - June 2001

  • Responsible for evening production of digital prepress, copy center, and printing plate preparation.
  • Prepared digital files for printing, including business systems and promotional material for local wineries and national clients.
  • Processed files to film plotter and prepared printing plates for press.


PROFESSIONAL FREELANCE EXPERIENCE
Production Designer
Wine X Magazine Vol. 5.5, May 2004 - July 2004

  • Redesigned entire publication while converting the magazine’s production from QuarkXpress to InDesign, working with the Art Director and Editor/Publisher.
  • Managed all aspects of design/production, including spread concepts, page layout. Received and organized incoming articles, images, and ads.
  • Prepared entire publication for four-color output, working directly with the printer to ensure all files were transferred and proofed correctly.

Flash Designer
Silverado Music (www.SilveradoMusic.com), April 2005 – Present

  • Maintain and add new sections to this Napa Valley record company’s Flash-based website.
  • Features include a randomized intro sound clip, and iTunes download links.

Web Designer/Flash Animator
Imagery Estate Winery & Art Gallery, April 2005 – October 2005

  • Redesigned Imagery Winery’s website, vastly improving the design, and allowing for more clarity in the site’s navigational structure.
  • Site features a Flash-based page header, which cycles through samples of Imagery’s label artwork, celebrating the connection between the establishment’s art and wine.
  • Created a Flash-based image gallery to view past wine label artwork categorized by the vintage year.

Flash/Graphic Designer
U-Train DVD (www.U-TrainDVD.com), February 2007 - June 2007

  • Created a Flash animation for U-TrainDVD.com that immediately and effectively communicates the goal of the product.
  • Developed and refined logo and site design, creating a clear product message and clean navigation.

Other clients include:

  • Allied Domecq Wines USA, Webmaster
    (Clos du Bois, Callaway Coastal, and Buena Vista Winery.)
  • DuMolin Community Living (www.dumolinhomes.com), Graphic Designer/Web Designer
  • Big River Coffee Company, Graphic Designer
  • Legacy Productions (Distributor for John Lennon Artwork), Graphic Designer
  • MontyMontyArt.com, Webmaster
  • Redwood Empire Food Bank, Graphic Designer
  • True Images Photography, Graphic Designer/Tutor


EDUCATION
San Francisco State University, San Francisco, CA
Bachelor of Arts in Industrial Arts, Major: Graphic Design

Santa Rosa Junior College, Santa Rosa, CA

  • Associate of Arts Degree
  • Continued education in HTML, The Business of Graphic Design, Dreamweaver, and advanced Macromedia Flash.